Professionally Creating your Brand Story and Multiplying your Marketing Efforts
We’ve all tumbled down an online rabbit hole. One bit of information leads to a story, then a video, to social media - wildly chasing our curiosity as we hop around the Internet. Much like a maze of critter tunnels, linear marketing no longer applies. You have to appeal to your audience no matter their point of engagement with your brand.
In this workshop presentation, Sarina Villareal Ehrgott explains the basic concepts and strategy behind content marketing. Josh Loftin demystifies WTF (what the fur) a "brand story" is and how to find the inspiration to create one professionally. Finally, together, we identify promotion methods that make sense for your story and formulate a scalable content marketing plan.